March 24th

Do a demo or behind the scenes look

**Works great as a video, but can be written

There’s a good chance you have done this one before, but remember people need to see things more than once in order to be ready! If it’s been more than a month, you can definitely do the same thing again, most people will not remember! If you have done it pretty recently, just change up the format! So if you did a reel last time, go live this time, or post in your stories or send an email instead!

Ok, so let’s talk about how to do a good demo! If you sell something physical/visual, I would record video of you doing it! If that doesn’t work for your business (if you sell a service, membership, etc) you have a few options. You can record “behind the scenes,” meaning login to your membership and take video scrolling through all the content, take a short clip during a call with your client (it can just be you waving or having fun, doesn’t need to be a video of your actual session), show some work in progress, etc. If that still doesn’t work, you can just describe how it works so they know what to expect!

Our goal is to take away all the mystery, so they can see themselves using/doing it! There are a lot of people out there who would be interested but the uncertainty of how it works, if they would actually like it or even follow through, etc is holding them back. And you might have this on your website, but the tricky part is getting them to your website.

Think about the first time you go somewhere new. You can find yourself worrying about what parking will be like, if you’ll find the place ok, what will it be like, how should you dress, what should you bring, etc.

By showing (or telling) exactly what they can expect, they get a better idea of if it will be for them, it takes the anxiety away, and they become much more likely to be ready to get started!

Demo Tips

• Prioritize keeping people’s attention over showing every step in full

• If you do plan to record a longer video where you do the demo in real time, make sure you narrate each step or have something planned to talk about so it doesn’t become boring

• If you have a lot of steps and are worried it might be boring, try making a reel where you edit together short clips of each step

• If you don’t really have steps, you can just show/explain what you’re doing and why, or you can also do a b-roll reel (meaning you would record yourself doing it, without looking at the camera.  You can shoot it from a distance or you could also do a closeup on your hands if you do something crafty!) and add text that explains what they’re seeing

Example:

You teach journaling and you record b-roll footage of yourself writing in your journal and add text that touches on a common objection for your ideal client

I knew journaling would be good for me, but I struggled to make time for it until I added it to my morning routine.

It’s not much of a routine, I just sit down with my journal when I drink my coffee.

In the beginning I didn’t know what to write, so I used prompts to give me a starting point each day.

Now I usually just free write, but I still use prompts regularly when the thoughts aren’t flowing.

Have you ever tried journaling prompts? Did you know I have a free set of 10 prompts to get you started on my website?

Let me know if you have any questions! But remember the point isn't to get it “right,” it's to let this inspire you and interpret how it works best for YOUR business!