Are you using Facebook or Instagram Stories to market your business?

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They are such a great tool that most of us aren't taking full advantage of!  Let me sell you on why you need to be using them:

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• They are one of the easiest types of content to create.  You do not need a lot of time to edit, record, or write.  You can easily get a great Story up in 2 minutes or less!

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• You don't have to worry about the algorithm nearly as much as with regular posts.  If you get someone to interact a few times and post consistently, they are likely to see every story you post in their newsfeed!  You also don't have to worry about using words and phrases like "free," BOGO sale," etc, they won't hurt you the same way they can with regular posts

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• They are stress-free!  They disappear after 24 hours and no one but you can see how much interaction they get, so it takes all of the pressure off to create a "perfect post"

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• They are fun!  If you have been feeling uninspired and overwhelmed trying to post, learning to have fun with Stories will be just what you need

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• Replies to Stories go directly to Messenger!  If you struggle with how to start a conversation without feeling awkward, Stories are hands down the best way

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• Attention spans are getting shorter and Stories are the shortest content there is and very easy for people to consume.  You need at least one type of short form content (Stories or Reels) and Stories are MUCH easier to learn and do consistently!

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• They are one of the best ways to build relationships through your content because people can get an unfiltered behind the scenes look at your life

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Hopefully it's clicking for you what a great tool Stories are!  But most of us are either not using them at all or not using them strategically.  Randomly posting your dog or baby (guilty) will not grow your business.  You need to be consistently posting the right things with a mix of personal and business content in order to see results!  And that is exactly what we will be focused on in this challenge!

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If you are brand new to Stories, I will be giving you a quick crash course in how to create and edit them.

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The rest of the challenge will be focused on how to use them strategically including what to post, how to get more interaction, how to build relationships, how to use them for sales, etc!

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